Wednesday, March 2, 2011


Pepsi-Cola had more of a kick,  back in the day when it sold for a nickel.  Who knew it was "invigorating"!  Spotted on 2nd Avenue North.


Olivier said...

j'aime beaucoup ces vieilles publicites sur les murs,5 cents c'etait pas cher ;)

Pat said...

'Invigorates' means lots of caffeine! But I still like Pepsi and I adore these old wall advertisements.

Unknown said...

These old advertisements a a unique quality.
Thank you for sharing Virginia.

Luis Gomez said...

Love these old signs!

Bob Crowe said...

Okay, now I can't get it out of my head:

Pepsi Cola hits the spot.
12 full ounces, that's a lot.
Twice as much for a nickle more.
Buy Pepsi Cola at your favorite store.

Plus, I could use some invigoration.

How come the portal isn't updating so of us but is for others?

Project 27 said...

haha I just told my fiance the other night that in 50 years or so energy drinks are going to be comparable to sodas today (in regards to how we drink soda like it's water, when it used to be considered a treat or occasional beverage)... Seems to be the case, since pepsi was thought to be 'so invigorating' then hehe!

saverio otranto said...

bello scatto definito

mi piace

RedPat said...

Great capture - I love those old ads painted on walls!

Unknown said...

Great find, V. I love old signs.

TheChieftess said...

Love Pepsi...primarily because it's less "invigorating" than Coke (it's got half the caffeine!!!) Love the ad even more!!!

Halcyon said...

Sorry! I'm a Coke fan. :)

Virginia said...

Merci Olivier!

I"m sure they had more caffeine back then!

I"m a Coke fan too. It has medicinal purposes as my grandmother use to say.

Good for you. I love me some Coke.

Project 27
I think back when.... they had more caffeine., who knows!


Thank you my dear commenters for stopping by. I love your thoughts!
I really hadn't thought of that jingle till now.

Oakland Daily Photo said...

And here I thought that Coca Cola was invigorating due to that pinch of cocaine used early in its production.

Petrea Burchard said...

That's what I was thinking, Oakland. Is it true?

What a great sign. It's in good shape after all this time.

Lowell said...

That's either a new attempt at nostalgia or a very well kept old sign. I can remember 5 cent cokes. My grandfather had a feed store in a little town in Kansas and when we would visit he would, on hot days, give me a very cold bottle of Royal Crown Cola from an iced barrel and I'd drink it sitting by the front door of his shop. That's when a nickel meant something!

Kathy said...

Coke has always been a formidable advertiser and I've become fascinated by the art form called brickart. Remains are found in most small towns in America. I've been doing a series of them on my blog (have published two so far - in fact one yesterday - but have some more waiting. I saw one the other day in Lufkin Tx that said Coca-Cola relieved fatigue. I guess even then Coke and Pepsi were rivals. The artists of brickart were known as walldogs. I love that word!